Case 03 · Bratishka barbershop chain
AI assistant for the Bratishka barbershop chain
More than 15,000 people use the bot in Telegram and VK: it answers questions, helps with bookings, understands voice messages and collects feedback.
Telegram · VK
Bookings, consultations and voice messages
Bratishka is a barbershop chain with 46 branches in 7 cities, and more than 15,000 people use its bot. The chain needed a bot that would replace a receptionist in chats: answer questions, help with bookings and speak in the brand's voice.
We built an assistant that works in both Telegram and VK. It understands free-form questions, including voice messages, and decides for itself what the customer needs: show the price list, find a branch, help with a booking or take feedback.
The project in numbers
- More than 15,000 bot users.
- 46 branches in 7 cities.
- In development and support since October 2025.
What the assistant does
- Answers questions about services, prices, addresses, promotions, franchising, training and vacancies.
- Shows the price list for a city and a branch card: address, opening hours, parking, map links.
- Helps with bookings: suggests a branch and gives a link to online booking. Shows which barbers are working today.
- Takes feedback and complaints, collects applications for jobs, training and a free haircut.
- Runs prize draws with friend referrals.
- Reminds customers who haven't had a haircut in a while.
- Passes complex requests to a manager: collects the details and brings the manager's reply back to the customer in the same chat.
What the chain's staff got
- Newsletters to all customers, by city or by branch.
- A statistics dashboard. Managers configure branches and prize draws themselves, without a developer.
Where AI works
- Understands a free-form question and chooses the action itself: find an answer in the knowledge base, show the price list or open the feedback form.
- Remembers the course of the conversation and answers with it in mind.
- Answers in the brand's voice without making up facts: prices and addresses come from reference data.
- If a question isn't about the barbershop, politely steers the conversation back on topic.
- Turns voice messages into text and answers them like ordinary messages.
Project interface
Fortune AI
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